01 / Pitch
You need to win it.
A live pitch has a meaningful social component and the thinking needs more depth before the client sees it.
I strengthen the social strategy, native platform thinking, concepts and pitch narrative.FOR AGENCIES / WHITE-LABEL AVAILABLE
Senior social strategy & creative direction.
Got a pitch, new account, stale client channel or overloaded team? I plug in project-by-project and build the social direction, repeatable formats, concepts and production plan your team can present and execute.
- Projects from £750
- Project-by-project
- Your team produces + publishes
THE DIVIDE I build the strategy and creative system.
Your agency or client team produces and publishes by default.
Production can be scoped separately where useful.- Who it’s for
- Agencies with client social work
- What I do
- Senior strategy + creative direction
- How I work
- White-label / project-by-project
- What your team does
- Production + publishing
01 / WHEN TO BRING ME IN
One service. Four agency moments.
Additional senior social capability when a particular brief deserves it—without adding permanent headcount or displacing your team.
02 / Launch
You need to build it.
You have won the client. Now the team needs an executable social system rather than more pitch language.
I turn the strategy into territories, formats, concepts, a production model and handover.03 / Reset
You need to fix it.
An existing account feels stale, generic or directionless—and “better content” is no longer a useful brief.
I diagnose what is weak and rebuild the creative direction around repeatable output.04 / Capacity
You need it done.
Your internal people are capable, but senior capacity is committed elsewhere and the deadline has not moved.
I take a defined strategic and creative brief off the team’s plate.02 / PROOF IN THE WILD
Work that had to earn attention.
Personal storytelling and creator-led collaborations. Open any card to view the original post on its platform.
01VIEW ↗Instagram510K views
Personal life storytelling
Creator / storyteller
02VIEW ↗TikTok300K views
Gransha Dental Belfast
Creator partnership
03VIEW ↗TikTok250K views
Avenue Cinema Belfast
Invited creator coverage
04VIEW ↗Instagram228K views
Outcider collaboration
Paid creator collaboration
DRAG / SWIPE TO EXPLORE →
03 / WHAT I ACTUALLY DELIVER
Not “content pillars.” A usable creative system.
The work should tell your team what to make, why it fits the client, how it works on the platform and how to produce it repeatedly.
- 01
Brief / account diagnosis
What is weak, repetitive, overly corporate or disconnected from platform behaviour.
- 02
Strategic social direction
A clear point of view on what the account should become and the role social should play.
- 03
3–5 content territories
Distinct areas the brand can consistently own instead of publishing disconnected ideas.
- 04
5–8 repeatable formats
Series the execution team can reproduce, test and improve over time.
- 05
Concepts + hooks
Concrete examples showing how the strategy becomes content—not generic theme labels.
- 06
Production guidance
Who appears, what gets captured, how often and how available resources become consistent output.
- 07
Workflow recommendations
Where useful, a leaner route from idea to approval so good creative survives the process.
- 08
Client-ready handover
A presentation, pitch contribution or workshop shaped around how your agency needs to use the work.
04 / APPLIED CREATIVE DIRECTION
From a vague pillar to something a team can film.
TOO VAGUE
“Pillar 1: Education.”
It sounds strategic. It does not tell an execution team what to film on Tuesday.STRONGER / REPEATABLE FORMAT
“What customers get wrong about X.”
- Structure
- 30–45 seconds. Open with the misconception, explain why it matters, then show the better approach.
- Production
- Film six episodes in one 60-minute session with a subject-matter expert.
- Episode
- “Why the cheapest quote usually isn’t actually the cheapest.”
05 / WHY GED
Creator. Creative. Brand-side.
I can judge both sides of the brief: will anyone care—and can the organisation actually execute it?
01 / CREATOR
100K+Combined audience
Approximately 70K–80K on TikTok and 30K+ on Instagram.02 / CREATIVE
Attention earned in-feed.
The selected work above shows personal storytelling and commercial creator collaborations with supplied, verified view counts.03 / BRAND-SIDE
Commercial reality understood.
Briefs, stakeholders, approvals, production constraints and business objectives.SELECT EXPERIENCE
- Red Bull
- RØDE
- Northern Ireland public / tourism work
- OutsideIn
- Plutus
06 / STARTING SCOPES
Clear enough to buy. Flexible enough for the brief.
Starting points, not rigid packages. Final scope is agreed around the actual problem.
Pitch support
Strengthen a live opportunity.
Strategy, concepts, platform thinking and deck input for a defined pitch.From £750Project scope
Social reset
Give a stale account direction.
Diagnosis, strategy, formats, concepts and practical production recommendations.From £1,250Defined reset scope
Account launch
Turn the win into a system.
Strategy, content architecture, initial concepts and team or client handover.From £1,500Based on account complexity
Fractional support
Keep another senior brain close.
Light-touch reviews, pitch input and creative problem-solving across live accounts.From £500 / monthLight retained support
07 / AGENCY-SAFE BY DESIGN
Your client relationship stays yours.
You decide whether I am invisible behind the scenes or present alongside your team. The point is useful senior capability—not a threat to what you have built.
- +White-label or internal-only support
- +Client-facing alongside your team if useful
- +NDA and confidentiality available
- +No client poaching
- +Your agency retains the commercial relationship
- +Scope and visibility agreed upfront
- +No mandatory retainer
HAVE A LIVE BRIEF?
Send me the social problem currently sitting on your desk.
An active pitch. A newly won account. Stale client social. A team stretched on capacity. Send the context and I’ll tell you whether I’m useful.
TALK ABOUT A LIVE BRIEFFROM £750PROJECT-BY-PROJECTWHITE-LABEL AVAILABLE